Aller Aqua tasks fish farmers on innovative marketing techniques

An Agro-Allied firm, Aller Aqua Nigeria Ltd has called on farmers to adopt innovative marketing techniques in the catfish value chain in order to optimise return on investments.

The Managing Director and Country Manager of the firm, Mr Nurudeen Lasisi, gave the advice during Aller Aqua Annual Farmers Workshop, Sseason-4, tagged: “Innovative Catfish Marketing: Call for Women and Youth Involvement”.

“We got feedback after 2018 training and we realised that farmers needed marketing channels for proper distribution of catfish that are locally produced.

“Nigeria is a major producer of catfish but farmers are not regarded as wealthy because there are fish mongers who benefits heavily from them, as farmers cannot get to consumers directly.

“That is why we are focusing on this topic to train farmers on the marketing value chain to diversify their markets using innovative techniques that will improve their return on investment,” he said.

Similarly, Mr Nurudeen Tiamiyu, the National Vice-President of Tilapia and Aquaculture Developers Association of Nigeria (TADAN), said Nigeria was an open market based on the huge fish deficit of about 2.6 metric tonnes.

“We have imported fish that are cheaper than the ones produced locally because of the cost of production and with the dwindling resources of Nigerians, locally produced fish is threatened.

“So, since we want to remain in business and get as much profit as possible, we now have to do things differently. Fish farmers are not profiting from their labour, market women who are fish mongers are the ones benefiting.

“Now, farmers need to take the bull by the horn and create their own market using the same structure of the mackerel fish,” he noted.

Aller Aqua holds its training sessions annually in different parts of the country and in two Lagos centers of Ikorodu and Agege.

The post Aller Aqua tasks fish farmers on innovative marketing techniques appeared first on Voice of Nigeria.

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